The Monday report pulls from Asana, HubSpot and the ad accounts. Somebody spends the first 90 minutes of the week pasting 3 exports into tabs of one spreadsheet. Coupler.io sells a fix for that job, and the Coupler.io Asana connector is a common way into it.
The other option on the list is Asana to Sheets, an Asana to Google Sheets™ add-on that only connects Asana. The 2 tools overlap on one thing, Asana tasks in a sheet. Past that they split.
The short verdict. Pick Coupler.io when Asana is one source among several, or when the data has to land somewhere other than Google Sheets. Pick Asana to Sheets when Asana is the only source, you need time entries, or edits in the sheet have to go back to Asana. Coupler.io's daily refresh starts at $32 a month. Asana to Sheets Pro runs every 3 hours at $19.
Coupler.io Asana vs Asana to Sheets at a glance
| Asana to Sheets | Coupler.io | |
|---|---|---|
| Entry price | $9 a month, manual sync | $0, manual, 100 rows a run |
| Cheapest scheduled sync | $19 a month, every 3 hours | $32 a month ($24 on annual billing), daily |
| Fastest refresh | Seconds, with live sync on the $39 Business plan | 15 minutes, on the custom-priced plan |
| Sources | Asana | 400+, Asana among them |
| Asana data | Tasks, subtasks, time entries, users | 9 entities, no time tracking entity |
| Custom fields | One column per field | One column holding the raw data, to split yourself |
| Direction | One-way, two-way on the $39 plan | One-way. Writing back to Asana isn't supported |
| Asana workspace | Any, including free | Organization or team workspace only |
| Free trial | 7 days, no credit card | 7 days with full access, plus a free plan |
Checked on 21 October 2026. Prices move, so check both pricing pages before you buy.
Coupler.io pricing follows refresh speed
Coupler.io sells its plans by how often the data updates. The number of accounts and rows per run climb with it.
| Coupler.io plan | Monthly | Annual, per month | Refresh | Limits |
|---|---|---|---|---|
| Free | $0 | $0 | Manual | 1 account and 100 rows a run |
| Starter | $32 | $24 | Daily | 3 accounts and 5,000 rows a run |
| Active | $132 | $99 | Daily | 15 accounts and unlimited volume |
| Pro | $259 | $199 | Hourly | 50 accounts |
| Custom | Quote | Quote | 15 min | Set with sales |
Annual billing saves 25%. The trial runs 7 days with full access.
Asana to Sheets prices the account and the feature set. Starter is $9 a month ($90 a year) for up to 3 manual syncs. Pro is $19 a month ($190 a year) and adds unlimited syncs, a sync every 3 hours, time entries and users. Business is $39 a month ($390 a year) and adds two-way sync, live sync and reports. Viewers need no seat. Detail is on the pricing page.
So the crossover sits here. For one daily Asana report, Coupler.io Starter costs $13 more a month than Asana to Sheets Pro and refreshes less often. For hourly data from 10 sources, nothing we sell touches that job.
The 9 Asana entities, and the missing time entries
Coupler.io's Asana docs list 9 entities: Tasks, Projects, Sections, Stories, Tags, Teams, Users, Portfolios and Workspaces. Stories carry the activity on a task, comments included. That's more breadth than Asana to Sheets pulls, and it's a real point for Coupler.io.
Time tracking isn't on the list. Coupler.io's Asana page talks about time only for other apps, Clockify and Harvest among them. If the report is hours per client per week, Coupler.io's Asana import won't give you the entries.
Asana to Sheets syncs time entries on Pro and Business. 2 conditions come with it. The Asana workspace has to be on Advanced or higher, because Asana only offers time tracking there. And an Asana entry comes back from its API as a date and a duration, with no start or end time. Billable status and categories exist only with Asana's Timesheets and budgets add-on. The weekly timesheet build is in the Asana time tracking report guide.
There's one more gate on Coupler.io's side. Its docs say the Asana account must sit in an organization or team workspace, and personal project spaces fail with a Data cannot be fetched error.
Custom fields and subtasks in the cell
The 2 tools differ most here, in the cell itself.
Coupler.io's docs say custom fields come back as a JSON column. That's one cell holding all of a task's custom fields as raw text. The docs suggest a calculated column to pull values out. So a Priority field and a Budget field share one cell until somebody splits them.
Subtasks arrive inside the Tasks entity with a filled-in parent field. They're in the data, but the parent is a reference, so getting the parent's name next to a subtask is another step.
Asana to Sheets writes custom fields as columns: text, number, currency, percentage, single-select, multi-select, date, people, formula and reference. Asana has no checkbox, rating or progress types, so none of those appear. Subtasks land with the parent task's name beside them. Large subtask trees take longer, because Asana hands subtasks over one parent at a time. The type-by-type detail is in Asana custom fields in Google Sheets.